Video brings sites to life. It engages visitors attention because they focus two senses on one item and hold that focus for a period of time. People talking in videos are instantly more human and real than simple text or even photos.
Practical demonstrations or tutorials are a great way of sharing some of your knowledge with visitors in a way which helps you to build good relationships with them.
Anyone can sign up for a YouTube account and upload their own videos. Even Her Majesty The Queen has done it.
Rather than reinventing the wheel, if something already exists and has been done well - we will recommend and support it. This is the case with our support for YouTube video.
We know that YouTube has some important advantages:
Free to use
Unlimited storage
Videos can be viewed by majority of visitors
Now a recognised provider of video on the web, and no longer a 'hobby' or youth brand