Give your visitors the ability to easily go to other relevant sites on the web by including links on your pages.
We believe sometimes it's good to link directly to something you are talking about in the text where you mention it. So if I was to say that BBC News was a great website, my visitors might expect to be able to click on BBC News in order to go straight there and see for themselves.
I may also want to clearly signpost the fact that this is a link I recommend:
As this page demonstrates, PagePlay lets you create both kinds so you can choose which one is more appropriate for your link.